"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
The Asics Sports Corporation was founded in 1949 by Kihachiro Onitsuka, In Kobe Japan. Today, the company has over 7,800 employees and produce products in the sportswear and apparel industries
Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the top of the line products, and always strive to build upon our technological advances. We will constantly push the limits of what we can learn from the human body, and use that information to satisfy its evolving athletic needs. We vow to bring harmony to the body and soul.
Our vision is to create quality lifestyle through intelligent sport technology. We consistently realize this vision, because our product is the best in its class. We aim to provide innovative values and integrate them to address customer needs. We do this at the Research Institute of Sports Science in Kobe, where scientists, athletes, and coaches work together to constantly create remarkable technological innovations in sports shoes and apparel.