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Here is a small explanation of the company taken from their website: "We find and build niche brands into global lifestyle leaders through innovative design and marketing. From fashion-oriented to outdoor, athletic to casual, our brands meet the specific needs of different groups, activities, jobs and individuals. The only thing we don’t cater to is the ordinary."
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"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."

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