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Here is a small explanation of the company taken from their website: "We find and build niche brands into global lifestyle leaders through innovative design and marketing. From fashion-oriented to outdoor, athletic to casual, our brands meet the specific needs of different groups, activities, jobs and individuals. The only thing we don’t cater to is the ordinary."
Mission Statement: 
Deckers Brands gives people the freedom to do what matters most to them, the freedom to be who they want to be. To follow their passions. To be their best selves.
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