"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
Dick Hayne opened the first Free People™ store in West Philadelphia in the 1970s. From its early days as a retail store, Free People has grown into a lifestyle brand for stylish young people who look for freedom in the clothes they wear without sacrificing great quality and affordability.
Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do. - The same mission statement of Urban Outfitters, which owns Free People.