Free People, Mission, Vision, Values
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Dick Hayne opened the first Free People™ store in West Philadelphia in the 1970s. From its early days as a retail store, Free People has grown into a lifestyle brand for stylish young people who look for freedom in the clothes they wear without sacrificing great quality and affordability.
Mission Statement: 
Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do. - The same mission statement of Urban Outfitters, which owns Free People.
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