"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
Guinness World Records
Guinness World Records was formally known as The Guinness Book of World Records, which was first published in 1954. The book was a reference / fact book that was first started from an idea by Sir Hugh Beaver. Today, the Jim Pattison Publishing company owns the rights to the book.
To be the ultimate global authority on record breaking.
To make the amazing official.