Founded in 1968, Subaru of America, Inc. (SOA) is the U.S. Sales and Marketing subsidiary of Fuji Heavy Industries (FHI) of Japan and is responsible for the distribution, marketing, sales and service of Subaru vehicles in the United States.
We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction. We will aim to continuously promote harmony between people, society and the environment while contributing to the prosperity of society. We will look to the future with a global perspective and aim to foster a vibrant, progressive company, (Referred to as the Corporate Philosophy).